In the village of Lower Froyle stood The Prince of Wales public house, another now lost venue. The original ‘malthouse’ was replaced in around 1910 for Crowley’s Alton Brewery. It was one of four identical pubs, baring the entrance, built in the area at the time.
In the mid ’80s regular gigs were held at the pub, including This Breed of Heroes who secured regular monthly gigs at The Prince of Wales in ’85 through ’86, and Phoenix. By late ’98 the pub was no longer viable, and it was sold for conversion into a private house called ‘The Old Malthouse’.
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